At Touch Medical Communications (TMC), our focus is on delivering impactful education to healthcare professionals (HCPs) through clinical expertise and a “learner first” approach. With flexible, multi-format programming available across a range of platforms, TMC makes it easy for today’s busy HCPs to access trusted, practical learning whenever and however it suits them. Through a collaborative partnership with industry sponsors, TMC enhances the reach and impact of key scientific content, ultimately driving improved patient outcomes.
In this Q&A, we speak with Jessica Bibb, Managing Director at TMC, about her journey into the medical communications industry, the evolution of TMC’s product suite, and her vision for the future of the company.
1. What was your journey into the medical communications industry?
I have a degree in biochemistry, which I chose because I loved the subject, but I always knew I didn’t really want to work in a lab. My first two jobs were in publishing – I ‘grew up’ in that world and gained really valuable experience. It was all about communicating science, which I loved, and working closely with academics. After several years, I wanted to do something faster-paced and a bit more dynamic, while still keeping that science communication element. Medical communications was the next logical step and I’ve never looked back! Every day is different, and it definitely keeps me on my toes. It was absolutely the right move for me
2. How does the TMC product suite look in 2025?
We’ve done a lot of work recently to ensure that our products truly resonate with HCPs, while also aligning with the needs of our industry sponsors. We’ve revitalized everything to further support the repurposing of existing content from our sponsors – such as highlights from symposia – in ways that are impactful and genuinely useful for HCPs. We act as a trusted third-party resource, so that approach really works. And of course, we still also offer options for end-to-end development of fresh content. Alongside staples such as expert interviews and panel discussions, we’ve recently added two new formats which use animated videos and infographics. These are designed to break down key content as succinctly as possible, so HCPs can quickly absorb important information even when they’re short on time.
3. What is your vision for the future of TMC and how are you positioning the company to achieve it?
Ultimately, we’re here to make a positive difference to patients by arming HCPs with the information they need. TMC is in a great position to do that because we work in a truly collaborative way with our industry sponsors – based on their core communication objectives – and we are able to provide detailed engagement statistics to show just how well the initiatives have been received by HCPs. Part of my role is to ensure that we remain agile and able to keep delivering quality content in formats that are easy to access and resonate well with our learners. Everyone in the TMC team is really passionate about what we do, so I’m very confident that we can continue to grow and innovate.
4. If you could describe TMC’s mission and impact in one sentence, what would it be?
It’s always a challenge to sum everything up in just one sentence, but here’s how I’d put it: Through a flexible and collaborative approach, we work with industry sponsors to ensure key scientific content reaches healthcare professionals in a meaningful way—ultimately supporting better outcomes for patients.
That really reflects our core purpose at TMC: empowering HCPs with the information they need, in the formats that work best for them, to make confident, informed decisions in their daily practice.
Interested in discovering more about what we do? Reach out to learn about our educational programming, regular content and partnerships with medical societies.
